When ice cream maker Adrienne Borlongan posted a photo of an ice cream cone wrapped in White Rabbit branded paper, word quickly spread on social media. The candy, first manufactured in Shanghai in the 1940s, is beloved by kids all over China. The story of a bestselling ice cream is about way more than taste -it's about the Chinese diaspora, the power of nostalgia, and adorable, eye-catching branding.

——How Shanghai's White Rabbit candy became a globally beloved brand,CNN

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In recent years, thanks to independent innovation, Chinese home-made brands carrying childhood memories have gained market recognition in product and brand innovation, and their international influence has gradually increased.