iQIYI announced that it has completed the production of two 4K test films this week in its self-built virtual production studio.The test films also mark a major step in iQIYI's realizing its vision of incorporating digital assets in the production of its series, films, animations, games, VR, commercial licensing, and other businesses.

——iQIYI Produces Test Films via Virtual Production, Leveraging Digital Assets in Content Strategy,PRNewswire

Comment:

In recent years, virtual production has brought a technological revolution to film and television, which can not only make higher quality production, but also achieve the more effective promotion and dissemination of works.