Social media plays such an important role for Chinese consumer businesses that for a crop of new bookstores, visual appeal tends to be a priority. In addition to visually appealing interiors, many bookstores in China sell coffee, stationery and gifts. Nostalgia for the China of past decades is a popular theme. However, bookstores were never an easy business in the digital age, and the financial troubles of high-profile bookstore chain Yanjiyou this fall has generated online discussion on the future of photogenic bookstores.
——China's bookstores are booming, CNBC
Bookstores should not only keep the development path of being good-looking, but also "small and fine", specialized and characteristic. With the change of consumer demands, bookstores should also develop their own brands and become bigger and stronger.