According to Alibaba, over 20 million people bought Hanfu last year on the shopping site Taobao. Young, affluent Chinese Gen Zers take pride in their cultural heritage. The rise of Hanfu signals a shift in how they are defining what is cool and how they construct their self-image in a country increasingly resistant to Western cultural power.

——Why China's Hanfu Trend Won't Cool Down, by Jing Daily

Comment:

Wearing Hanfu (the traditional dress of the Han Chinese people) has become a trend in China in recent years. The companies, which want to make Hanfu, should improve IP protection awareness, respect others' original designs, protect their own original works, so as to creat a sound environment for Hanfu.