On April 20, the 2021 Shaanxi IP Publicity Week kicked off in Shangluo witnessed by a number of leaders of Shaanxi Province and Shangluo City.

Hou Shejiao, Secretary of the Leading Party Member's Group and Director of the provincial IP office, spoke at the opening ceremony. He said that various publicity activities should be launched in response to the theme of this week-long event as well as the theme of this year's World Intellectual Property Day of "IP & SMEs: Taking your ideas to market", in order to create a sound climate where more people can learn about the role of IPRs in boosting innovation and creativity and enhance the awareness of respect and protect IPRs.

The Provincial Leading Group Office for IP work will organize a press conference on the progress in IP protection of the province in 2020. A series of activities, such as "forum on IP knowledge", "IP & enterprises", "matchmaking meeting of patented technology between universities and enterprises", "comprehensive IP protection to boost enterprise development" and "IP knowledge contest", as well as publicity activities on Party history learning and education, will be launched. Local IP authorities will synchronously launch the side events, such as IP-related laws and regulations publicity, IP development forum, IP popularization in campuses and communities, patented technology transfer and commercialization and GI application promotion, in a bid to facilitate SMEs to make breakthroughs in key technologies.(Translated from CNIPA Website Chinese Version)