The short video app Douyin recently added "Douyin Pay" to its list of existing payment options, which have included Alipay and WeChat Pay. Payment is a natural step for Douyin, which has a growing e-commerce business. Users can be directed to a product link while watching a video of an influencer reviewing, say, a lipstick and receive a cash-filled electronic red packet from a Douyin campaign and deposit that cash to their bank accounts.
——TikTok's Chinese version Douyin launches an e-wallet, by TechCrunch
Douyin not only creates short vedio, but also develops e-commerce business through technological innovation. The launch of Douyin Pay will promote its e-commerce development and help the company upgrade its brand value.