The United Nations Educational, Scientific and Cultural Organization (UNESCO) announced the inclusion of the "Beijing Central Axis: A Building Ensemble Exhibiting the Ideal Order of the Chinese Capital", into its world heritage list on July 27. Located at the south section of the Beijing Central Axis, Dashilan commercial area is home to many time-honored Chinese brands such as Neiliansheng, Ruifuxiang, Daoxiangcun and Tongrentang. Among these, Neiliansheng, a Beijing-based shoe company established in 1853, stands out for its century-old crafts and cultural inheritance and is now exploring new possibilities of the products by combining the traditional designs with modern elements.