Recently, the China Brand Fair 2024 kicked off in Budapest, capital of Hungary, attracting nearly 8,000 purchasers from Hungary, Serbia and other Central and Eastern European Countries (CEEC) to purchase goods and negotiate cooperation. The event featured more than 270 companies from ten Chinese provinces and cities, showcasing products in six major sectors including mechanical and electrical products, hardware and building materials, new energy, light industrial products, textiles and garments, and agricultural products. Chen Yiwei, Minister Counselor from the Chinese Embassy to Hungary, said this year's Fair will inject new momentum into China-Hungary and China-CEEC economic and trade cooperation.