Domestic Brands Make Way Into Drivers' Top 10
Updated: 3 27,2024 Source:China IP News

Chinese new energy vehicle marques, especially premium ones, are seeing their brand awareness among domestic car buyers surge and overtake international rivals, said a McKinsey report released recently. In a survey of 2,449 respondents across 19 Chinese cities, over half of the top 10 premium NEV brands were Chinese ones. "Chinese marques have to do a better job in consumer relations and branding operations. They need to improve their loyalty and keep the technologies in leading position," said Bill Peng, a McKinsey partner in its Hong Kong office.