Ordos Shines Globally with World-Class Cashmere Industry
Updated: 10 23,2024 Source:China IP News

Chinese cashmere brand "Erdos" shined globally by featuring prominently at Paris Fashion Week recently, showcasing its superior quality and innovative prowess on global platforms. In 2024, The Erdos Group, ranked 51st in China's 500 Most Valuable Brands 2024 list with a brand value of 180.97 billion yuan. This success is attributed to its high-quality genetic resources, advanced research and development, and strong brand building initiatives. In recent years, Ordos city in Inner Mongolia autonomous region has registered "Albas Cashmere" as a geographical indication certification trademark, establishing high-end cashmere brands. As of date, Ordos city has hosted 56 cashmere brands, including "Erdos" and "Dongda & Mongolian King".