Chinese Film Industry: Make Solid Products to Tell Chinese Stories Right
Updated: 3 23,2023 Source:China IP News

Chinese science fiction film The Wandering Earth II is currently in theaters nationwide in Egypt and set to arrive in Russia on April 12. As a representative of Chinese hard core sci-fi films, The Wandering Earth II premiered simultaneously at both home and abroad, and has won both the viewer critics and box office.

Film making is one of the most visible signs indicating a country's cultural soft power. In the recent past, the Chinese film industry has taken off and left a trail of such double winners (critics and box office). The most notables of them - Battle at Lake Changjin, Wolf Warriors Ⅱ, Hello, Li Huanying, Nezha: Birth of the Demon Child - each grossed over 5 billion yuan at box office. During the outgoing Spring Festival, the total box office revenue hit 6.758 billion yuan, up 11.89% year on year. These films do not merely bring viewing pleasure to the public, but reflect a new look and atmosphere of the cultural industry of a new era.

The industrialization of Chinese films has been on fast track in the past few years, so has marketing at the international market. How can more Chinese films 'venture out'? Fu Ruoqing, Chair of Board, China Film Group Corporation has his answer: "Only those films which are deeply rooted in Chinese culture and exhibit Chinese spirits can take the international stage," He uses The Wandering Earth II as an example. "Those imaginations presented in the film are actually Chinese expression of the universe and life and embodiment of Chinese aesthetic styles. Those are the key elements allowing the film to getting a nod from viewers."

A development plan for the film industry in Beijing during the 14th Five-year plan period happens to interpret the very concept of 'Chinese films must have Chinese elements': When expressing a view, stand in the shoes of the country. Use films to tell Chinese stories right. Reflect people's practice of working hard to realize their dream. Express a development concept of building a community binding the fate of the human kind. Present the philosophical power and spiritual power behind the stories. Expand export of outstanding films. Promote TV series from Beijing to broadcast overseas and international film exchange under the framework of the Belt and Road Initiative. Boost spread of Chinese spirits, value and power to the world.

Chen Shaofeng, Deputy Dean of Cultural Industry Institute, Peking University points out the direction for the development of the Chinese film industry: "Those outbound films shall be produced honoring the taste of a global audience with certain entertaining elements, and values/aesthetics resonated by the wider viewership. Right now, this is a challenge for Chinese film makers. Establishing a dedicated film fund to finance those companies having an eye on international market is a must for the development of Chinese film industry."

The 14th Five-Year Plan for the Development of the Chinese Film Industry lays out the specific measures: Explore oversea market with a global vision and innovative methods. Bolster international competitiveness of Chinese films to exhibit a real, three-dimensional and broad China and shape an image of a credible, adorable and respectable China. Telling Chinese stories right and spreading Chinese messages is an obligation of our film industry. We are looking forward to a better performance of the Chinese films, contributing more to the construction of a country strong in film making.

The Wandering Earth II

The film is about humankind exhausts its power to save the earth. The film has used multiple innovative technological means and showcased China's tech power.

Hello, Li Huanying

Time travel is used in the film to tell simple but warm love between a mom and her daughter. Pure and true, simple but moving.

Wolf Warriors II

Focusing on evacuating Chinese expats from riots in Africa, the film demonstrates a strong country is always behind its citizens' back. Fast, action-packed, smart plot.