Recently, Beijing-based pop culture and art toy company Pop Mart opened its second store in the United Kingdom at Westfield Stratford City. Pop Mart, founded in 2010, has in recent years enhanced its reach in more than 25 countries and regions. Its first-half report showed that Pop Mart posted a revenue of 2.84 billion yuan, up 19.3 percent year-on-year, and a net profit of 477 million yuan. The company's top three IPs - Skullpanda, Molly and Dimoo - contributed to 46 percent of its total revenue. "Our product portfolio, global designers, collaborations with international top intellectual properties, and strong supply chains have laid a solid foundation for our overseas expansions," said Justin Moon, global president of Pop Mart.