Recently, the Hunan Xiang Embroidery Museum located in Changsha showcased over 30 pieces of Xiang embroidery works made by inheritors of "post-90s", presenting a feast of Xiang embroidery culture. To inherit the national geographical indication protection product and ICH, the inheritors of Xiang embroidery adhere to the principle of inheritance through protection and development through innovation, integrating modern aesthetics into traditional embroidery and exploring new paths of realistic and freehand embroidery.