Hsu Fu Chi, a manufacturer of confectionery products in China, recently launched its candy buckets at Costco, the largest chain membership warehouse store in the United States. This move not only marks Hsu Fu Chi's entry into the North American market, but also underscores its firm steps on the path to globalization. Three Squirrels, a nut snack producer in Anhui Province has entered markets such as the United States, Malaysia, Thailand and Singapore. It has also established stores on mainstream cross-border e-commerce platforms like Lazada, Amazon.

Maria Yang, director of food, beverage, and health category at Lazada China, said that there are always competitive local brands or products in every country. As one of the largest online shopping websites in Southeast Asia, they have witnessed the growth of many Chinese brands.