The 18th Daegu International Musical Festival in South Korea announced its awards recently, with the Chinese musical Flying Apsaras winning the highest honor, the Grand Prize. Based on the historical civilization of Dunhuang, the Flying Apsaras brings Dunhuang's beauty to the global audience. In recent years, Dunhuang IP has frequently appeared in Chinese network dramas and variety shows, while collaborating with various brands to interpret ancient Dunhuang in a youthful way by creating themed NFT digital collections, and cultural and creative products including DIY scarves of Dunhuang.