Recently, the publishing committee of China publication & Promotion Association invited the Porcelain Publishing International Limited with several Chinese and foreign publishing organizations to compile and publish a series of books on Chinese outstanding culture "going global", which aimed to spread the Chinese voices and tell China's stories well. Those series of books reflect the latest achievements and convey contemporary Chinese ideological concepts in a way that conforms to the reading habits and thinking characteristics of foreign readers. Those books are sold through offline bookstores at home and abroad and Amazon online bookstores, making Chinese culture more effectively accessible to the world.