During the 2021 IP Publicity Week, Chongqing IP Office organized a series of activities to guide the public to protect and make proper use of IPRs. As an important part of Party history learning and education, the "serving the people in a down-to-earth manner" practical activity was highlighted during the week-long event.

An article titled "Striving to Bring about a New Situation of Intellectual Property Protection in Chongqing" was published on China Intellectual Property News and Chongqing Daily to systematically expound on the measures to be taken to implement the important statements on IP work made by General Secretary Xi Jinping. The office, together with other four departments including the municipal people's court, launched a press conference on the status of the city's IP protection in 2020 and released relevant statistical data. It also held the "CQNEWS Dialogue" cloud interview with the theme of "strengthening coordinated development of Chengdu and Chongqing and enhancing IP protection", at which experts and netizens interacted and exchanged ideas on the achievements and prospects of IP cooperation between the two cities. In addition, it joined hands with CCPIT Chongqing and Chongqing University to launch the inauguration ceremonies of the Municipal Foreign-related Intellectual Property Mediation Center, "National Intellectual Property Pilot University" and "Scientific and Technology Achievement Commercialization and Technical Transfer Base for Institutions of Higher Learning", as well as the launching ceremony of the "Compass Program" enterprise IP protection project.

Slogan "Intellectual property rights concern our life and should be respected and protected" was broadcasted in Line 1 and Line 3 of Chongqing Metro, covering an audience of more than 10 million. There was a special webpage on the portal website to report the activities carried out by various departments, districts and counties in response to the event. Online IP knowledge contests were launched to stimulate the public's interest and enthusiasm in learning IP knowledge. A total of 10,000 copies of Intellectual Property Handbook was compiled and printed, covering more than 100 pieces of IP-related knowledge that are closely related to daily life, including patent application and trademark registration. Moreover, 4,000 reusable bags printed with "comprehensively strengthening IP protection" were produced and distributed to grassroots units, enterprises and citizens.(Translated from CNIPA Website Chinese Version)