In an effort to strengthen brand awareness and improve brand construction capacity among the industrial enterprises, Ministry of Industry and Information Technology, the National Development and Reform Commission and other 2 authorities jointly released the Guiding Opinions on Facilitating Brand Construction Among Industrial Enterprises. Under the Opinions, efforts should be striven to improve brand construction capacity among industrial enterprises.

According to the Opinions, great progress should be made in innovation building and brand cultivating among China’s industrial companies by 2015 and the market circumstances for brand development will be improved obviously. Over 50% of the large and medium enterprises will establish and implement their brand strategies, market share of brand name products and additional value of brand will be notably improved. Also, a number of self-owned brands with international influence will be cultivated.

(China IP News)