In an effort to strive for all-round improvement for Chinese brands construction and to ensure a sound and rapid economic growth, the General Administration of Quality Supervision, Inspection and Quarantine (AQSIQ), the Ministry of Industry and Information Technology, Ministry of Agriculture, State-Owned Assets Supervision and Administration Commission of the State Council, State Intellectual Property Office, State Bureau of Tourism jointly released the Guiding Opinions on Strengthening Brand Construction recently.

According to the opinions, guidelines for brand construction should be thoroughly apply the Scientific Outlook on Development, accelerating transformation of the mode of economic development and fully implement the national IPR strategy and the basic principles should be as following: enterprises are should main forces for the project and the be sponsored by the government; dependent innovation should be enhanced and quality be improved; relying on market-oriented and giving priority to the cultivation of some brands; attracting all parties involved to form the joint efforts. Based on China's reality, the opinions specify four keynote fields of brand construction, to be named as agriculture, manufacture, industries of strategic importance and the service industry.

(China IP News)