Organized by the Hong Kong Trade Development Council, the Hong Kong International Licensing Show opened last week, attracting more than 18,000 industry players. Some 800 international brands and various types of licensed products in sports, lifestyle, fashion and art were featured at the three-day show. For the first time, China's Ministry of Culture led a delegation of more than 40 companies to the fair, aiming to promote exports of licensed cultural and creative merchandise.

(Source: China Daily)