Shanghai: Auction of Smartphone Content

 

China's first auction of online literature and game copyrights was held in Shanghai in early August with the highest bid reaching 8.1 million yuan. Game copyrights auctioned at the event were all for use on smartphones as the connection between online literature and games is growing, said industry observers. Surveys show some 79 percent of online literature readers are drawn to mobile games, while 59 percent of readers have paid for online games.

(Source: China Daily)

2014-08-28