The Taiwan chamber of commerce announced last week that 28 of the island's brands now have well-known trademark status on the Chinese mainland. Last year Everlight Electronics, Haichang contact lenses, Taisun foods and KMC bicycle chains all received official protection status. Chang Pen-Tsao, chairman of the chamber, said being named a well-known trademark is the highest business honor on the mainland and a guarantee of quality. He also said more competitive Taiwan companies should apply for the status.

(Source: China Daily)