The industry and commerce administration of Pujiang county has begun a program to "wake up" nearly 200 idle trademarks.

If original registrants can be found, they will be encouraged to transfer or license the trademarks to others.

If the registrants are deceased or otherwise not contactable, the trademark information will be published to attract companies that need them.

It takes at least a year to register a new trademark, but transferring a trademark takes much shorter time.

(Source: China Daily)