The Ministry of Industry and Information Technology began a nationwide survey today for the 2013 China Brand Power Index.

The index, also known as the C-BPI, is an effort by the ministry to help lift the quality of domestic brands and protect the intellectual property rights of both indigenous and overseas branded products in China.

The survey will be jointly conducted by the China Enterprise Brand Research Center and Tsinghua University, with the results scheduled for release in the first quarter next year.

(Source: China Daily)