Ye Shiwen, winner of the 200 and 400-meter medley competitions at the ongoing London Olympics, could find her name on more than the front of the sports page if a Chengdu company is successful in its trademark application.

The company applied for a trademark on Ye's name for use on swimsuits just a month after she won a gold medal at the World Championships last July.

The company has passed preliminary trademark procedures and begun the required three-month public notification period.

But even if the trademark is granted, it would likely be revoked if Ye objects, legal experts said.

(Source: China Daily)