Bearing a picture of the iPhone 5 on the front, a new ice cream bar shaped like Apple's iconic bitten apple logo recently went on the market in Shenyang.

The maker of the ice cream, Deshi Group, is a large local company that was recognized as a well-known Chinese trademark in 2011. It is applying for a new trademark using two Chinese characters that sound similar to iPhone.

"Those companies that have established a reputation shouldn't have cut corners, because their long-term branding efforts could be damaged, and they will expose themselves to legal risks," said Song Zhihui, director of the province's intellectual property rights research institution.

(Source: China Daily)