A derivative of Jeremy Lin's name was trademarked last year even before global interest in the NBA phenomenon skyrocketed.

Wuxi businesswoman and store owner Yu Minjie registered "Jeremy S.H.L. " in August as a trademark for sportswear and sporting goods.

Yu said she registered the name after watching a basketball game on TV in 2010 and recognized that Lin would become the next Asian NBA star following Yao Ming.

The trademark is valid until 2021.

(Source: China Daily)