Shanghai Culture Assets and Equity Exchange and China's SMEs brand development and model base (Shanghai) under the Ministry of Industry and Information on August 28 jointly established the Shanghai Brand Trading Center, the first of its kind in China. The center aims to support the domestic SMEs to bring its own brand to life and solve their intangible financing problems. In parallel, it also provides services including brand evaluation, IPR protection, trading, transfer and cooperation to the companies.

The center would also organize professional organizations to evaluate brands, attract social capital and link the domestic and overseas market as a bridge.

(China IP News)