Recently, Office of the United Conference of Shanghai IP Administration held a seminar on "Protect World Expo IPR Initiative", discussing Expo IPR's publicity and protection.

Office of the United Conference of Shanghai IP Administration made the advertisement on welcoming Expo, improving environment, respecting IPR, which was going to be released on Shanghai Eastern Pearl Mobile TV station and other media. It also coordinated and organized IP promotion program which went with the 100 celebration shows which aim to welcome World Expo. It planed to set up "Expo IPR" column on IP Administration website. At the same time, during the action of initiative, Office of the United Conference would organize discussion session on difficult issues regarding law enforcement, purpose resolution and launch joint supervision and audit project.