Sales of more than 1,000 varieties of Shanghai Expo souvenirs have exceeded 400 million yuan since they went on sale in December 2007, Shanghai Daily reported.

The organizer has a target for total sales of licensed products at around 5 billion yuan, said Chen Xianjin, deputy director general of the Bureau of Shanghai World Expo Coordination.

Sales of licensed products for the Beijing Olympic Games last year touched 20 billion yuan.

More than 100 stores have been opened, mainly in the Yangtze River Delta region, to sell the products. The organizer is to open stores in major cities across the country by the end of the year, Chen said.

(China Daily 06/08/2009 page9)