Source: China Daily

Local authorities have rolled out a new initiative to revitalize time-honored brands. A time-honored brand is a title granted by the Ministry of Commerce to enterprises that existed before 1956. The move will encourage the long-established local businesses to enhance reform and innovation in their marketing, business models, distribution channels and brand building, policymakers said. The initiative includes building an operation platform dedicated to traditional brands to increase media exposure and public awareness, local officials said.