Featuring the bright color, thin skin, thick flesh and fewer seeds with a juicy and sweet taste, Ningxia wolfberry has been used widely both in traditional Chinese medicine and  appetizing cooking. According to the Compendium of Materia Medica, complied by Li Shizhen of the Ming Dynasty, wolfberries used in Chinese pharmaceutical industry are all from Ningxia.

Ningxia wolfberry protection region is Yinchuan plain and Weining irrigation area, located in the transitional zone of the Inner Mongolia plateau and the Loess Plateau. It is a continental monsoon climate area in the north temperate zone. It has plenty of light and significant day and night temperature difference. The soil of Qingshui River and Kushui River basin contains rich minerals. All the above provides the unique growth environment of Ningxia wolfberry.

The protection of geographical indication products plays a positive role in enhancing the Ningxia wolfberry's market competitiveness, promoting agricultural income and alleviating poverty. According to statistics in 2017, the planting area of wolfberry in Ningxia reached 900 thousand mu and annual comprehensive output value reached 15 billion yuan.(Courtesy of the Protection and Coordination Department of SIPO)