Recently, the State Council of China issued Opinions on actively promoting the ‘Internet +' action" (hereinafter referred to as The Opinions), defined the 11 priority actions and 7 support measures to promote the Internet to expand from consumption areas to the production areas, speed up to enhance the level of industrial development, innovation, and build new strengths of economic and social development. Among them, the Opinions confirmed, State Intellectual Property Office should strengthen IPR strategy to provide support to promote the "Internet +" action. All these means that, intellectual property rights are fully embraced by "Internet + " new era.

The Opinions indicates, China should strengthen the patent navigation of the key point of integration field, guide enterprises to strengthen IPR strategic reservation and layout. China should accelerate the opening and sharing of basis patent information resources, support online IPR service platform, encourage service model innovation, enhance value-added of IPR services, support IPR creation and use by small and medium enterprises. China should strengthen the IPR on network and law enforcement on patent issues, to crack down on a variety of infringement and counterfeiting on network. China should enhance social awareness of IPR protection on network, and promote the establishment IPR protection alliance of "Internet +", to increase efforts to protect new form of innovations and new models of industry. In addition, The Opinions also proposed to develop IPR pledge financing services.

There is a saying goes "One people creates, and then 99 people plagiarize." With the "Internet +" era open the door, IPR protection under Internet ecosystem has become a hot topic. "The new background of internet communication made the IPR protection a more complicated process." Tao Xinliang, the Dean of Intellectual Property School, Shanghai University expressed that, the traditional industries will encounter more IPR issues when they meet internet. Now a lot of network infringement and piracy of IPR are cross-regional, cross-border, which gives a lot of inconvenience to supervision and enforcement. "In the future, when promoting intellectual property legislation and supervision the relevant departments must combine with the Internet features." Tao Xinliang also noted that the historical background of "Internet +" will produce a lot of new business models and business methods, so business methods patents and other IPR protection should also be concerned."

By 2018, a new Internet-based model will become a new economic growth engine; by 2025, the "Internet +" new economic pattern will come true, "Internet +"will become an important driving force of economic and social development of innovation ...... on the way to the "Internet + " era, the IPR is the driving force.

(China IP News)