“I hope that every bride can wear the most beautiful Chinese wedding dress.” Says Guo Pei, known as “the No.1 China’s haute couture”, the general manager and chief designer of Beijing Rose Square haute couture company (hereinafter referred to Rose Square).

“Some people don’t find Chinese wedding dress pretty. That’s not because they are completely indifferent about the traditional beauty, but they haven’t yet experienced the real charm of Chinese wedding dress.” As much as beautiful, smart, dignified and elegant, Guo Pei’s Chinese wedding dress not only draws lessons from fashion trends overseas but also absorbs Chinese traditional elements without blindly copying. In her opinion, the customized wedding dress containing unique design is the perfect carrier of national culture radiate vitality. 

“The traditional Chinese wedding dress is Chinese heritage treasure, a perfect combination of the cultural sense and marriage happiness. The language of Chinese design is like the neckline of traditional clothes, focusing on the And Manner. Instead of imitating foreign works, it is better to learn to use our own design language and be creative.” Guo Pei’s Chinese wedding dress is the crystallization of wisdom and sweat. The intellectual property formed from her creative design gives her more and more freedom to create and rapidly elevates the company’s brand value. According to reports, Rose Square currently has a designer team of more than 80 people, and has submitted more than 160 design patent applications. More than 50 of them have been already granted.

“China’s haute couture just starts, but we have our own unique characters because we do not imitate anyone else.” As Guo Pei says, haute couture is a “single product” industry without any repetition. Presently, Rose Square produces more than 2,000 sets of haute couture annually, including the famous Beijing Olympics awards dress and costumes for CCTV Spring Festival Evening Show. Well-know in the industry for a while, Guo Pei has a more ambitious dreams. “Not only putting on Chinese wedding dress for Chinese brides, but also teaching more people to  be able to make it. Forward the beautiful folk tradition to the next generations while promote the  industrial development.” Crossing through the ancient history and a brand new future, intellectual property evokes the unique glory of Chinese wedding dress.

(China IP News)