At 8 o’clock in the evening, August 16th, the whole world focused on Nanjing, an old and historical city, where Chinese President Xi Jinping announced the opening of the 2014 Nanjing Youth Olympic Games (YOG). Many creative ideas and IP innovations appeared in the Games such as landscape painting designed by modern technology, colorful dreamland created by innovative method, the protection of nine IP departments and assistance of IP seminars.

Creative ideas fulfilled the glorious games

For example, the torch relay is impressive for the creative ideas. The designer created the software through which virtual torch could be passed on the internet, realized the global torch relay from one continent to another. Until August 10th, over 100 million people attended the virtual torch relay on the internet, and the Olympic Flame has been passed to all the member countries and rgeions of the International Olympic Committee (IOC) for the first time. Even Thomas Bach, the IOC President, downloaded the software on the cell phone to enjoy the torch relay.

At the same time, Nanjing YOG utilized the Chinese IP-owned Beidou Navigation Positioning System for the first time in the Games. According to the Nanjing City Public Security Bureau, this system could be set up in the buses to reduce the waiting time at the cross road.

Additionally, on the opening ceremony, the super size TV virtual technology expanded the performance to the air and even outside of the stadium. Then, the large-area ground projection light transformed the Olympic Center into a colorful dreamland. Also, 4G broadband transmission technologies were used for the first time. All innovation lightened up the glorious games.

Coordination built the good atmosphere

Inspite of the technology innovation, IP protection became an important part of the Games. “Good IP protection is indispensable for the Games.” Said Wang Wanglin, Vice Dean of Legal Affairs and Supervision and Auditing Department of Nanjing YOG Organizing Committee.

According to Wang, the Organizing Committee of Nanjing YOG set up the IP protection center by nine departments, and they cooperated with each other to protect the IP during the Games. Besides, the committee also made the contingency plan to deal with the IP infringement, including the cases of net infringement.

Especially, the Organizing Committee of Nanjing YOG has hold over 20 IP seminars, attracting over 10,000 audiences, published over 13 thousand brochures to the society, and made videos of IP themes. All the effort has received good effect.

Wang said, the Organizing Committee has found 112 cases of IP infringement and 11 other kinds of IP cases, the IP protection worked good.

The IOC President Thomas Bach said, the YOG should be like this and this is what we want. Now, while Nanjing YOG is on the way, creative ideas spark out and IP lightens up the Games.

(China IP News)