"Let all the babies in the world have a 'Goodbaby' – it is our dream." In a sunny spring day, He Xinjun, the vice president of Kunshan Goodbaby Child Products Co., Ltd. (hereinafter referred to as Goodbaby) and the reporter are walking side by side, in the largest kingdom of baby carrier in the world, amazed by the colorful fashionable products.

"Intellectual property has been an important basis of the development of the company. Each baby carrier of ours has at least six patents." Pointing to a white color, sci-fi styled stroller, He Xinjun introduces, "This is a new self-designed patented product which fits the needs of customers from Europe and America. It's also a showpiece of our oversea R&D centre."

"If there was no intellectual property, it would never be 'Goodbaby' of today." He Xinjun says, over years, Goodbaby has established an intellectual property management system, integrated the organizations, set up a specialized team. Besides, according to the market, it has extended the patent R&D and management to overseas. The company's R&D investment is more than 4% of its revenue. The investment and capability of innovation makes it one of the top companies in the world.

In the past three years, the company has filed more than 2,000 patent applications, including more than 10% Chinese invention patent applications and 16 PCT applications. Up to now, the company has nearly 6,000 Chinese patents. Based on its leading intellectual property work, the company is not only one of the first national demonstration enterprises of intellectual property rights, but also in the forefront of the industry.

Since the first "Goodbaby" was made in 1989, after 25 years' efforts, the company has fulfilled its dream of going overseas. In the industry of children's durable products all over the world, Goodbaby is the number one having the most patents and registered trademarks. "Our dream is to become the leader of the industry based on increasing intellectual property improvement." He Xinjun says, Goodbaby has become a well-known company in the industry. The next goal is to make itself the biggest and most valuable supplier in the world.

(China IP News)