To the producer of Boonie Bears, a domestic 3D animation film, the spring festival this year is unforgettable season. Box office on the first day reached 32 million yuan, this number of the first three days exceeded 110 million yuan, a new record of box office of China-made animation film. Copyright of this movie has been big sales in oversea markets. To the producers, the way to their Hollywood dream is shortened.

From creation to production and technology, Boonie Bears mirrors the rapid development of Chinese animation industry in recent years. To the inside watchers, to fully fulfill their Hollywood dream, Chinese animation have a lot more to work.

Technology playing the support role

It's worth mentioning that the 3D visual effects are fabulous and amazing and no wonder that their own eyes deceived the audiences. Shenzhen Huaqiang Holdings Limited and its five subsidiaries provide the technology, all related software and technology were developed by Huaqiang themselves. Zhuwei, a senior analyst from Ent consultancy, who has long been following the development of China-made animation, tells CIP News that more than 70 sets of Huaqiang-developed annulus screen 4D cinema system have been exported to 40 countries and regions, including USA, Canada, Italia and Kuwait etc. "We have developed by ourselves more than ten special cinema's systems, the strong technology has played a crucial rule in advancing development of Chinese animation film." Says Chen Yingjie, a senior manager from Huaqiang.

Accurate marketing covering multiple channels

Except for the technology, Boonie Bears's achievement requires marketing operation. LeVP, a Chinese film production company and a well-known production company, is one of the producers. LeVP classified their marketing models into the following: children to grown-ups, grown-ups to children, grown-ups to grown-ups. Zhu Wei presents a further explanation. children to grown-ups model aims mainly the children audiences, to attract their attention,  LeVP launched ad campaign and spent a record sum on advertising. The grown-ups to children model mainly cover parent audiences. To do so, LeVP first promote the film via its brother company Letv's website and held experimental showing to their fans. The grown-ups to grown-ups model mainly aim at white-collar audiences. As of now, Levp expanded their marketing channels to the cinemas. In 1,700 cinemas nationwide, audiences will purchase the derivatives.

Boonie Bears arouses attentions among the public. Sun Lijun, director from Beijing Film Academy expects a 400 million yuan box office. He also tells CIP News that to fulfill the Hollywood dream, the Chinese animation has a lot of work to do ahead. "Compared to other types of movies, animation has developed an integrated industry chain from film creation to theme parks and derivatives. But fund shortage has been a weakness to be addressed, which leads to script shortage and laggard technique. Meanwhile, this market also has some problems to solve, such as unreasonable screening schedule for domestic films, the market needs to be further cultivated. "says Sun Lijun.

(China IP New)