290 million US dollars! The so-called "Century War" - the lawsuit on smartphone patent between Samsung Electronics Co., Ltd. and Apple's came out some brand new results. November 22, in the new trial of Apple suing Samsung of patent infringement, the jury of the U.S. District Court ruled Samsung to pay 290 million US dollars to Apple for the damage it caused.

"Patent Wars are on fire, which represents a new trend in the market competition. It’s a strong reminder for Chinese enterprises to ponder over." Professor Xu Chunming, the vice executive president in the Intellectual Property Institute of Shanghai University said in an interview with CIP News. He also addressed, that it sounded the alarm for domestic enterprises, especially those who are going overseas. Strengthening independent innovation, improving patent quality and accelerate patent portfolio is becoming imminent.

Recently, the competition on smartphone market between Samsung and Apple has become more and more intensified, finally escalated into patent war.

"Patent disputes and even lawsuits have become a common means of market competition." Cao Xinming, Executive Deputy Director of Intellectual Property Research Center of Zhongnan University, believes that Chinese enterprises should sum up experiences, draw lessons from the case and get prepared for the future competition.

Chinese companies that are going abroad should reflect profoundly and pay more attention to patent quality and portfolio, in order to plan ahead and win in the fierce market competition.

(China IP News)