The Chinese version of the classical Broadway play "Mamma Mia!" grossed 100 performances in the annals of musical theater in Beijing. According to its producer, Asia United Corporation, this made-in-China musical is a successful revision of overseas original. With imported copyright, this amazing Chinese musical has made several historical records in the Chinese musical market, including 130,000 viewers and ticket revenue of 45 million yuan.

The growing success of the Chinese version of "Mamma Mia! " shows that good productions, with the right touches for local audiences, can provide valuable experience in musical production, investment and financing, marketing and cultivating modes.  The musical will tour to east, north and south China and is expected to played in second-tier cities and other Chinese-speaking markets such as Hong Kong, Macao and Taiwan. 

(China IP News)