Shampoo manufacturer Procter&Gamble Company's challenge to the trademark伊卡璐filed by a person named He in September 2002 was denied by the court and the trademark in question was eventually approved registration.

In September 2002, Hong Kong resident Ho filed for registration of 伊卡璐 (the same character of  P&G's shampoo brand Clairol in Chinese ) to be used in commodities of stationery. Then P&G challenged the trademark during the publication period and sought rejection on the ground of malicious copying and similarity with their registered trademark Clairol. However, P&G's claim was denied in the review of adjudication on opposition on the ground of insufficiency of evidence.

Then, P&G brought the case to the court. The Beijing No.1 Intermediate Court affirmed the original decision and held that P&G's claim was lack of sufficient evidence. P&G lodged an appeal to the higher court, we will follow the development of the case.

(China IP News)