The Trademark Review and Adjudication Board (TRAB) under the State Administration for Industry and Commerce (SAIC) made a ruling recently, affirming the registration of No. 4831530 trademark of LOVOL of Hebei Aulion Heavy Industries Co., Ltd., denied Volvo Trademark Holding AB's claim to against registration of LOVOL as a trademark.

TRAB held that although the trademarks of LOVOL and Volvo are both constituted with five English letters, the consequences and the pronunciation of the two marks are obviously different, and will not confuse the public. Automobile are often deemed as the special consumption articles, and even though the two marks are both used in the category of vehicles and Volvo is of higher popularity, Consumers will be more cautious when they decide to buy and the two marks will not mislead them. So the TRAB held that LOVOL does not constitute similarity.

(China IP News)