The 3rd China International Copyright Expo and the 2010 International Copyright Industry Forum was launched in Beijing on November 18. Francis Gurry, director general of the Geneva-based World Intellectual Property Organization (WIPO), spoke highly of China's remarkable achievements in IPR protection during the past 30 years. China, gradually being one of the largest the cultural producing countries, draws more and more attention of international community who needs the leadership of China in the field of IPR protection, stressed Gurry.

The representatives of international copyright associations, cultural institutions and companies from 50 countries attended the culture creative industry festival and exchanged views on the development trends of new digital media industry and the business mode and copyright protection of digital music. The Expo attracted exhibitors home and abroad to display cultural products included 3D TVs, 4D games, music with digital technology and intangible cultural heritages.

(China IP News)