International supermarket giant 7-ELEVEN filed a trademark infringement case against Jinjiang Dexin Company. Beijing No.1 Intermediate People's Court took the case recently.

The U.S.-based company claimed that the trademark in question cause similarity with its trademark 7-ELEVEN and figure in pronunciation and figure. 7-ELEVEN is a distinctive well-known mark and enjoys high reputation. Dexin Company's action violated principles of fairness and good faith as well as recognized business ethics. 7-Eleven then lodged an opposition to the Trademark Review and Adjudication Board (TRAB) which would be denied.
The TRAB holds that Dexin Company's trademark are used on garment, the good classes are evidently distinctive from those used on supermarket and restaurant, the relevant public will not confuse the two. We will follow the development of the case.

(China IP News)