The fourth China Beijing International Cultural & Creative Industry Expo (ICCIE) concluded on November 29. According to incomplete statistics, some 322 letters of intent encompassing art performance, copyright trade and culture tourism were signed, inking 5.52 billion U.S. dollars.

With the formulation of the regulation on boasting culture industry, the contrasts signed in the fair varied in contend and structure compared with the previous ones. For instance, investment in audio, animation gaming, entertainment and digital increased largely, indicating China's culture creative industry development has entered into acceleration phase. Contracts worth in excess of 1.4 billion yuan was signed between banks and companies, manifesting the fair's role as trade platform.

(China IP News)