A recent Ministry of Culture document puts creation and protection of domestic animation and cartoon industry on agenda.  Creation mechanism and competition order provisions are set to ensure all around and sustainable development of the industry. 

Quality, original, current and unique Chinese style are the key words for cartoons to be created under the new innovation and business development plan.  Both quantity and quality are indispensable while new cartoon images and brands shall all be armed with IPRs.

Market supervision and protection of these IPRs are to be stepped up.  Domestically created cartoon images, brands and derivative products are key subject matters to be shielded with both routine check and specific campaigns in place.

(China IP News)