Sources from the Office of the National Campaign on Anti-prostitution and Anti-delinquency (ONCAA) show that the publication market is prominently improved thanks to the special action of “Greeting Olympics and Purifying Publication Market” launched in various regions on the platform of “Everyday Action Against Piracy” this year. During the market rectification action 30 days prior to the Olympic Games launched in July, competent departments in various regions constantly strengthen their efforts in fighting against prostitution and delinquency and cutting down the living space of piracy market, leading to the facts that the piracy market keeps reducing and the sales of genuine publication keep rising.

Take Beijing Books Building for example, the fixed price of books sold in the first half of 2008 combined to be 169.335 million yuan, up 4.22 percent year on year. The sales of audio and video products in Chongqing Xinhua Bookstore Group increase constantly since 2008. A total of 960,000 copies of audio and video products are sold in July with the total fixed price hitting 3.02 million yuan, a year-on-year increase of 41.8 percent.

Thanks to the continual activities of IPR publicity, people’s consciousness of refusing piracy and supporting legal edition is prominently increased. Many people object pirated discs and go to cinemas to see films. In the first half of 2007, the cinema box office hit 54.22 million yuan. In the first half of 2008, the figure is 101.56 billion yuan, growing 87.31 percent year on year.