Bonneterie Cevenole S.A.R.L., right holder of the prestigious international fashion brand Montagut, lodged an action against the Hong Kong-registered France Mengtejiao (note: identical with the Chinese translation of Montagut) Laundry International Group and Shanghai Mengjiao Investment Management Company at the Shanghai No.2 People's Court for trademark infringement and unfair competition, seeking injunction and 500,000 yuan in damages.

Bonneterie Cevenole S.A.R.L claimed the defendant Mengtejiao Laundry uses Mengtejiao in its trade name and joined Shanghai Mengjiao in advertising France Mengtejiao Laundry International Group, Laundry Franchise Originated from France and other words in the Shanghai company's web site and plaques in its laundry outlets.  The false and misleading advertisement constitutes infringement of its trademark right and unfair competition.

The case is pending for further hearing.

(China IP News)