On the morning of August 4, Beijing Municipal Law-Enforcing Bureau of City Comprehensive Administration and the Legal Affairs Department of the BOCOG (Beijing Organizing Committee for the Games of the XXIX Olympiad) initiated an activity at Beijing Workers' Gymnasium, calling for protecting Olympic IPR and objecting pirated products. At the activity, the bureau demonstrated 40,000 plush toys, key chains and badges illegally branded with Olympic logo, emblem of Beijing Olympic Games, mascots and slogans that they ferreted out since 2007. After the activity, these pirated products were transported to appointed place for destruction.

Since 2007, Beijing Municipal Law-Enforcing Bureau of City Comprehensive Administration further strengthened its efforts in cracking down on vending pirated products related to Beijing Olympics, and, together with the Legal Affair Department of the BOCOG, initiated some special law enforcing activities to protect IPR of Beijing Olympic Games. In the first half of this year, Tiananmen Branch of the bureau, supported by public security department, smashed up three illegal lairs of Fuwa production, recovering 28,000 finished and semi-finished products of pirated Fuwa.

At the activity, volunteers called on the mass Beijing citizens to protect Olympic IPR, buy legal Olympic products and report IPR violators. They appealed to the capital citizens not to buy and sell products that violated Olympic IPR, not to support and shelter those violators, cooperate law enforcing departments' work and report IPR violation activities to related departments.

The city comprehensive administration department also called for citizens to keep the Olympic concept firmly in their minds by rejecting pirated products and actively reporting IPR violations relating to Beijing Olympics. Citizens were required to contribute to the success of Beijing's high-level Olympic Games with Chinese characteristics through supporting related departments' practices of investigating and cracking down on Olympic IPR violation, so as to form a sound social environment of Olympic IPR protection.

(Beijing Daily)