La Chemise Lacoste, owner of the trademark Lacoste, nicknamed French crocodile in China, filed another complaint in Beijing and prevailed in the fist instance.  Guangzhou Taie Dress Co. Ltd. was found having infringed the French crocodile logo by affixing similar image on its T-shirts branded as Golden Crocodile.  While Taie was ruled to indemnify 500,000 yuan in damages to Lacoste, the seller of its products in question, Beijing-based Nianniangao Garments Co. Ltd. and the Beijing Urban-Rural Trade Center Co. Ltd., shall pay damages in the sum of 260,000 yuan.

Lacoste discovered franchise counters selling Taie's alleged infringing products owned by Nianniangao were set up in multiple department stores inclusive of Urban-Rural in early April 2005.  Lacoste claimed the acts of the three defendants above inflicted prejudice to the exclusive right of its registered trademark, diluted and undermined the brand image of Lacoste.  It filed a suit at the Beijing No.1 Intermediate People's Court and sought injunctive relief, removal of prejudice by making apology on designated newspapers, compensatory relief of one million yuan.