US Starbucks Triumphs Over Shanghai Starbucks in Trademark Dispute

The two-year long court battle between the US Starbucks Corporation (US Starbucks) and the Shanghai Starbucks Coffee Shop Company (Shanghai Starbucks) over the Shanghai company's alleged infringement of the US company's trade name and trademarks recently came to an end.  Shanghai High People's Court (SHPC), the appellate court, affirmed the ruling of the lower court, Shanghai Second Intermediate People's Court (SSIPC), in favor of the US Starbucks. 

In February 2004, the Global Headquarters of US Starbucks sued Shanghai Starbucks for trademark infringement and sought a damage of 500,000 RMB at the SSIPC. 

In late 2005, after determining the well-known mark status of Starbucks and its Chinese translation Xing Ba Ke, SSIPC ruled against Shanghai Starbucks.  In early 2006, Shanghai Starbucks appealed to SHPC. 

SHPC held that Shanghai Starbucks' unauthorized use of the trademarks Starbucks, its Chinese translation Xing Ba Ke and the figure similar to the symbol of Starbucks Corporation constituted trademark infringement of the trademark rights of the US corporation.

2013-07-17